Business Studies in Action Preliminary Course by Chapman (9780731403127)

Table of contents

Topic 1: The nature of business Chapter 1: The importance of business 1.1 Introduction 1.2 Function of business in creating value/benefits (value chain) 1.3 Social and economic roles of business 1.4 Identification of relevant stakeholders 1.5 Business goals 1.6 The importance of small-medium enterprises (SME) 1.7 Coordinating the business Chapter 2: Business life cycle 2.1 Introduction 2.2 Phases and challenge of the business life cycle 2.3 Voluntary and involuntary cessation Chapter 3: Tyes of business entity 3.1 Introduction 3.2 Classification by legal structure 3.3 Types of companies 3.4 Classification by industry sector 3.5 Classification by size 3.6 Classification by public/private ownerslip 3.7 Classification according to geographical spread 3.8 Selecting the right legal structure 3.9 Factors influencing choice of legal structure Chapter 4: Small-medium enterprise (SME) in Australia 4.1 Introduction 4.2 Definition of SME 4.3 The number of SMEs 4.4 Contribution of the small business sector to the economy 4.5 Success and failure of small business 4.6 Future prospects of small business Chapter 5: The business environment and its impact 5.1 Introduction 5.2 Economic and social factors 5.3 Competitive situation 5.4 Government 5.5 Other institutional influences Chapter 6: Ethical and social responsibilities of business 6.1 Introduction 6.2 Ethical responsibilities of business 6.3 Social responsibilities of business 6.4 Responsibilities to shareholders, managers, employees and consumers 6.5 Reconciling conflicting interests of stakeholders Topic 2: Key business functions Chapter 7: Interdependence of business functions 7.1 Introduction 7.2 Identifying the business functions 7.3 Business functions and relationship to value chain/value adding 7.4 Coordinating business functions Chapter 8: Operations - manufacturing and services 8.1 Introduction 8.2 Role of operations 8.3 Organising operations - Part one 8.4 Organising operations - Part two 8.5 Organising operations - Part three 8.6 Control of operations Chapter 9: Employment relations 9.1 Role of employment relations - the importance of staffing 9.2 Human resource cycle - the staffing process 9.3 Acquisition of human resources 9.4 Training and development of human resources 9.5 Maintenance of human resources 9.6 Separation for human resources 9.7 Rights and responsibilities Chapter 10: Marketing 10.1 Introduction 10.2 Role of marketing 10.3 Identifying the target market 10.4 Overview of the marketing mix - the four Ps Chapter 11: Accounting and finance 11.1 Introduction 11.2 Role of accounting and finance 11.3 Sources and uses of funds - debt and equity 11.4 Financial statements 11.5 Key uses of financial statements 11.6 Budgets as planning tools Topic 3: Establishing a business Chapter 12: Key personal features in establishing a business 12.1 Entrepreneurship 12.2 Personal qualities 12.3 Other influences 12.4 Identifying business opportunities Chapter 13: Identifying the target market 13.1 What is a target market? 13.2 Identifying potential customers and their needs 13.3 Identifying intermediate and/or final customer markets 13.4 Determining competitive advantage Chapter 14: Key considerations in setting up a business 14.1 Establishment options 14.2 The significance of location 14.3 Capital 14.4 Legal considerations 14.5 Establishing supply and distribution networks 14.6 Hiring staff 14.7 Outsourcing 14.8 Taxation and on-costs Chapter 15: Critical issues in business success and failure 15.1 Having a business plan 15.2 Identifying and sustaining competitive advantage 15.3 Avoiding overextension of financing and other resources 15.4 Using technology 15.5 Managing cash flow Topic 4: Developing a business plan Chapter 16: Developing a business plan 16.1 The role of the business plan 16.2 Business planing process 16.3 Sources of planning ideas 16.4 Vision of planning ideas 16.5 Goals - the business's main objectives 16.6 Forecasting 16.7 Monitoring and evaluating 16.8 Types of controls 16.9 Taking corrective action - modification Chapter 17: Elements of a business plan 17.1 Elements of a business plan 17.2 Executive summary 17.3 Operations plan 17.4 Marketing plan 17.5 Finance plan 17.6 Business plan template 17.7 A model business plan - Call Home for Lunch Glossary Index

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